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Now the real work begins

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Hello, Bre here… I’m Tyra’s sister and my job is to manage the website. I’m also supporting Tyra with marketing products online as well as locally in and around the Baltimore area.

Getting to this point has required months of planning, research, and hours of trial & error soap making on Tyra’s part. While she was in her creative element of making the next best bath & body product, I started setting up this website. I spent countless hours testing WP shopping cart plugins and theme designs to make an aesthetically pleasing website with a user friendly online store. Unfortunately, it didn’t take long to realize that my limited skillset will only get me but so far and I needed help without having to spend money to hire someone to create an online store or pay for a monthly subscription e-commerce system. As Tyra got closer to completing the product line, I needed a simple, but affordable (free) solution to manage an online store.

That brings us to Storenvy. I’m not sure how I found the site, but I remember glancing over it one night last summer without giving it much thought and then bookmarking it as I do with most websites that are relevant to my current interests. With the pressure of not having the website up & running after months of trying to figure it all out, I gave Storenvy a second look earlier this month and it turned out to be almost everything I was looking for in an online store service:

  • No setup fees, no monthly fees, no listing fees, no transaction fees – Check!
  • Upload unlimited products for free – Check!
  • Easily customizable templates (even with my limited coding skills) – Check!
  • Order management, stats, inventory tracking, discount codes and more – Check!
  • Flexibility to sell products without restrictions – Check!
  • It’s free – SOLD!

Learning everything that Storenvy has to offer re-energized my efforts to finish setting up the website again. I am most excited about the Facebook app which imports the store’s products onto a fb fan page, then Tyra can share products with her network and possibly grow a following of potential customers. We’re also considering the custom domain feature for a small fee of $4.99 a month, but it’s not necessary until the store has consistent sales so the cost can pay for itself. In the meantime, I am satisfied with the setup we have now – linking the store from the main website. Now if I can figure out how to make the main website and store design seamless, I’d be a very happy lady.

With the details of setting up a flexible online store behind us, the real work of driving people to the store to buy products is just beginning.

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